afta magazine's 'About Us' page is an indicator of the magazine's irreverent attitude and self-conscious humility. However, it isn't just attitude that sets it apart from other general interest magazines.

Hafta is like a general interest e-magazine, and reads much like an op-ed page, but is a refreshing change from the staid, uninspiring content available on some of them. It marks the congregation of 20 bloggers, each of whom has a day job, and moonlights as a "hafta-kar". Interestingly, not one of the 20 is a journalist. The magazine went live in June and covers a range of topics like politics, business, technology, the arts and other features. ... more