irls. what's your take on guys shaping their eyebrows?" goes the question. The options are: A) It's cool. B) Eew! How lame? C) Doesn't bother. Almost 54 per cent of the girls swear by option B. This bit of statistic is from sunsilkgangofgirls.com, an all girls' website, developed by Sunsilk, the shampoo brand from HLL.

"Sunsilk is closely associated with girls and has been always taking care of their needs and wants. Sunsilk launched this virtual only-for-girls community in order to give them a feel of the core values of the brand," says Vipul Chawla, category head, hair care, HLL. ... more