ews coverage on regional channels is weak, since they lack innovative content and that is why news slots on regional GECs (general entertainment channels) are more popular. To take that argument further, NDTV 24X7 recently came out with Southern Edition, a daily programme of news - using the Opt-Out telecast technology - for viewers in Tamil Nadu, Karnataka and Kerala.

Southern Edition will be on air every weekday at 7.30 pm. What is Opt-Out? It is a widely-used technology in the US especially by established networks like CNN, where they can opt out of a particular region if the idea is not working. NDTV developed this technology towards the end of last year. The South Edition is its first application.... more