ark Neely, regional director, radio, Asia-Pacific, Nielsen Media Research, has been in the media research industry for over 20 years. He has worked closely with managers, programmers and sales personnel of all the Metropolitan and Regional Radio stations throughout Australia.

Neely, who tracks research trends in different countries, was in India recently to attend Radio Rocks, a seminar powered by agencyfaqs! and sponsored by Radio City. The event explored the advantages that radio offers to advertisers and how this medium can be exploited to the fullest. Excerpts from an interview with Ruchika Kumar of The Brand Reporter.... more