rdent watchers of Star World or Zee Caf� may be quite familiar with words like "season" and "season finale". A common phenomenon in the west - where shows are aired, taken off after a while only to be brought back again - it is increasingly becoming popular in India.

Star One started it all when it came up with the second season of The Great Indian Laughter Challenge (TGILC) Dwitiya and is all set to launch two others - Sarabhai vs Sarabhai in August and Nach Baliye. Even Sony has launched Indian Idol in its second season and is all set to relaunch Boogie Woogie.... more