veready is a brand name which has been associated with batteries for generations. So much so that one can walk into a shop and ask for Eveready and not mention batteries at all. Eveready's new TVCs focus on a new communication line while retaining the brand ambassador, Amitabh Bachchan.

The difference between the old and the new commercials has been the approach. The earlier commercial featuring Bachchan was the high-pitch 'Give me Red' series. The new campaign uses a new tagline 'Kuch to hai extra'. ... more