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June 16-30 2004


 

June 16-30 2004

Two and going strong
Vishal K Sampat

hen the Scorpio was unveiled on June 19, 2002, it was a story already five years in the writing. On its second anniversary, it�s a story that hasn�t yet fallen short of the big build-up that went into its creation. Scorpio is not merely a commercial success, it has changed the face of its creator, Mahindra & Mahindra (M&M;). And it�s one of those rare case studies: an Indian four-wheeler that has succeeded in a sea of foreign brand names.

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