WT has launched a new division called 30ne (pronounced Thirty One) to manage new mediums that technology has thrown up. The new division will focus only on non-traditional advertising space. What does that entail?

"It would include the space on the internet or the mobile screen or space in events. And that also justifies the name 30ne - something beyond the 30 second commercial," explains Tarun Rai, senior vice president and general manager, JWT.... more