ome images are enduring. Take the Taj Mahal and Zakir Hussain - the association with Brooke Bond is complete. Recently, Brooke Bond relaunched its popular tea brand with a new packaging and communication. Yet, the noted tabla player continued to play on strongly.

First, the packaging. The brand's blue and red has now given way to a predominant blue, which represents Taj in moonlight. The new communication, Wah Wah Taj, is an extension of the old. ... more