imes OOH (Out Of Home) Media, recently won the advertising rights of Patel Bridge in Mumbai in a competitive close bidding at a cost of upwards of Rs 15 crore for three years. Big deal?

Yes it is. The bridge in the photograph costs approximately Rs 20-24 lakh if someone wants to put up a hoarding there for 10 days. A cool Rs 2-2.4 lakh a day! A satisfied Farid Kureshi, CEO, Times OOH announced after the deal was struck, "It's a very premium property in India and nothing else comes even close to it in terms of size, location and visibility quotient!" The property according to Kureshi is one of the most expensive properties in not just India but in South East Asia. ... more