n alliance between Reuters (www.reuters.com) and the NASDAQ (www.nasdaq.com), the New York stock exchange will bring together two of the most sought-after advertising properties at Times Square, New York City - visited by millions of consumers daily. Christened Times Square 2, the alliance will offer marketers an opportunity to put up "roadblock" advertising combining the Reuters Sign landmark and the digital billboard of NASDAQ Tower.

Backed by its association with advertisers and agencies, Reuters will take care of the sales, creative services and development of Times Square 2, and will develop innovative electronic display and interactive technologies for the location in coordination with NASDAQ. Advertisers will have the option of advertising independently on either of the buildings, or in combination.... more