n initiative called Gas Station TV (GSTV, www.gstv.com) is converting fuel stations into media centres. GSTV is an internet-based digital television network in the US that will be broadcast on 20-inch high-definition LCD monitors that will be placed on the self-service gas dispensers.

The network has developed full-motion video and stereo sound programming suited to the four minute-period it takes people to refuel their vehicles. GSTV will feature popular programmes from the ABC News channel, including 'News You Can Use' segments from 'Good Morning America.' It will also feature local news, weather forecasts and traffic updates from ABC owned television stations and entertainment promos from the ABC Television Network. ABC's New Media Sales group will support GSTV's promotional initiatives for the advertising community. ... more