opular gin manufacturer Seagram's has come up with an interesting promotion with audio bookseller audible.com to promote Seagram's Cooler Escapes (www.seagrams-coolers.com). With the Seagram's Summer Escape Book promotion, the brand is also launching two new flavours - Tahitian Sunset and Passionate Kiss.

People who buy Seagram's Cooler Escapes can download two audio books from www.audible.com/seagrams for free. The promotion runs up to August 31. Users are required to subscribe to Audible for the download, but they have the option of cancelling the subscription within a month. The promotion is being supplemented with in-store advertising like posters, case cards, case tents, umbrellas and pole toppers. ... more