imes Online, the website of The Times and The Sunday Times, has launched an innovative new online TV and video service at www.timesonline.co.uk/tv Times Online TV will be sponsored exclusively by networking company Cisco Systems (www.cisco.com). The deal, which is estimated to run into six figures, will enable Cisco to place its branding throughout the Times Online TV pages as well as TV ads regularly interspersed between video news. The service has been powered by Roo (www.roo.com), a provider of online broadcasting solutions. It will feature news, business and entertainment videos from providers such as Reuters. Visitors at the Times Online website can currently access regular news bulletins, packages of fashion and entertainment video and interesting stories from around the world. They will soon be able to view exclusive content from Times and its partners.

Peter Bale, online editorial director of Times Online, said "Video online is a crucial part of the new multi-media world and we hope this groundbreaking service will allow our users to join with us in experimenting in this area and that they will tell us what they enjoy and want more of. Roo offers a high-quality experience which has been customised for Times Online and will allow users with a variety of connection speeds, not just broadband, to enjoy video and TV services within the familiar environment of Times Online." ... more