wenty seven seems to be a significant number for Mid-Day. The Mumbai-based tabloid celebrated its 27th anniversary in June. It revamped its Mumbai edition on February 27, and on June 27, it launched its Bangalore edition.

Says Tariq Ansari, managing director, Mid-Day Multimedia, "Bangalore, along with Delhi and Mumbai, is one of the three largest urban markets in the country. This was a logical choice for an urban brand like Mid-Day."... more