wenty four-hour C&S; channel Animax Asia has reaffirmed its positioning as an animation channel targeted at the young adult market (15-24 year olds), by launching what it calls the Channel Refresh initiative.

As part of this initiative, Animax will be introducing an on-air creative campaign, Imagine-Nation, which will showcase the success stories of popular personalities from the world of games, film, anime and design from the Asian region. The channel will also sport a new look and have specific programming blocks. ... more