iche magazine Better Photography, which caters to photography enthusiasts, has just introduced a Hindi edition. While general interest English magazines often launch Indian language editions, will a special interest monthly in Hindi click?

Krishna Tewari, general manager, publishing, Infomedia India, which brings out Better Photography, explains, "We have constantly been getting feedback for over a year from readers from the north, who are photography enthusiasts, about the need for a magazine in Hindi." ... more