o fully appreciate the situation that radio faces, close your eyes and imagine. Imagine all the TV channels that are beamed into your home. Imagine for a moment that there are no general entertainment channels, no sports channels, no children's channels, no Hindi - or English - film channels, special interest channels. Imagine for a moment that there are only music channels.

That pretty much sums up the situation that consumers of the new FM channels face. They have the following options: Hindi film music, more Hindi film music, even more Hindi film music. You could argue, rightly, that music is more natural to radio than it is to TV and therefore the comparison is not apt. But let us argue that you think radio is only about Hindi film music because, ahem, you don't know any better, dear reader. And it's that way because that's all that FM has given you so far.... more