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July 16-31 2006


 

July 16-31 2006

Big movement
Ruchika Kumar

major realignment of accounts globally saw Reckitt Benckiser's brands move to Euro RSCG. In India too, the excitement is palpable. Big spender Reckitt Benckiser, which acquired Boots Piramal Healthcare International in October, last year, is definitely a feather in Euro RSCG's cap.

"In terms of growth and opportunities, this account is critical for Euro RSCG India. We did not have a large FMCG client and now we do. This balances our client portfolio very well and will be instrumental in taking us to the next level in terms of size as well as attractiveness for clients and potential employees," says Suman Srivastava, CEO, Euro RSCG India.... more


 

   
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