his is where I belong," says a satisfied Shantanu Moitra, referring to his world of music. Moitra, who won the R D Burman Award for Upcoming Talent at last year's Filmfare Awards, has also worked on ads such as Coke, Horlicks, Boomer and very recently, an intriguing score for sound systems brand, Bose. "You name the brand and I've worked on it," he says. It is no idle boast. The man has worked on over 1,500 ads.

The 38-year-old music director and composer, incidentally, didn't start out in this field. This Lucknow-born Bengali completed most of his education to Delhi. Post graduation in Economics from Delhi University, he joined Contract Advertising as a client servicing executive. "Fifteen years ago, music wasn't a career you could rely on, since television hadn't opened up much then," says Moitra. ... more