edia conglomerate, Meredith Corporation (www.meredith.com), has launched the Chinese edition of lifestyle magazine, Better Homes and Gardens, in association with SEEC Media Group Ltd, one of China's biggest print media companies. SEEC Media also publishes Caijing, a leading financial magazine, in addition to New Real Estate Magazine and Securities Market Weekly. The magazine was launched in China, Hong Kong, Taiwan, and Singapore, and will feature American as well China specific content.

The Chinese edition will initially be sold on newsstands. Like its American counterpart, the China edition will target the Chinese middle class, thought to be world's fastest growing and important demographic segment. As living standards improve in China, this segment is becoming increasingly desirable.... more