ven as Mumbai's leading afternoon tabloid Mid-Day is expanding into other cities, another tabloid is looking to find a foothold in India's commercial capital by starting an afternoon edition.

Bennett Coleman & Company's (BCCL) Mumbai Mirror was first launched in May 2005 as a stand-alone, morning tabloid. Later, the paper was distributed free along with flagship newspaper The Times of India (TOI). Now once again, BCCL has launched Mumbai Mirror as a standalone paper, but this time as an afternoon edition. The morning edition will continue to be available as a complimentary copy with the TOI. ... more