ith so many mobile phone handsets jostling for shelf space, new ones can stand out only through value-adds and innovative features. The newly launched Samsung Hero hopes to catch the customer's eye with features like an anti-theft tracker and an SOS alert system.

Samsung Telecommunications has partnered with Tata Indicom to launch this handset. The phone, launched in June in India, was developed in Korea and has the largest black and white, LCD screen among CDMA mobile phones. Priced at Rs 1,499 and available across the country, the handset has other features like privacy lock, long messaging service (up to 480 characters), and airplane mode.... more