ndia might be the largest milk market in the world, but carton milk hasn't really caught on. Also there are various barriers to its sales - higher cost, the reliance of households on neighbourhood doodhwalas, and lack of information. So, it requires some awareness creating advertising to push the product.

Tetra Pak India, the liquid food packaging solutions company, has just launched two TVCs extolling the virtues of carton milk and pointing out the disadvantages of using boiled milk.... more