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August 1-15 2006


 

August 1-15 2006

Establishing supremacy
Chumki Sen

fter making Club HP well known with the famous Achcha lagta hai tagline, HPCL is back with two back-to-back commercials with its branded diesel Turbojet.

The first commercial opens with a truck driver happily driving with a companion across the country ultimately reaching Shanghai. The second commercial opens with a statutory notice: All people seated in the first 10 rows are advised to stand up now and move to the rear end of the hall - keep distance. The shot then moves to a watering hole. As the animals are quenching their thirst, they sense something approaching. Even the lion and tiger stop to take a look. As the 'thing' moves behind the thick bushes, the animals run helter. The 'thing' is actually an SUV loaded with HP Turbojet diesel with energy boosters. ... more


 

   
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