alk to Shashi Sinha for even 20 minutes and what comes across is his disarming candour. The new CEO of Lodestar Universal is an extremely busy man, but he managed to squeeze in time for a meeting between flying in from Bangkok and flying out for another appointment.

The man who started account planning - in those days the only other agency to have account planning was JWT - as a culture in FCB-Ulka (the agency he joined 20 years ago from the UB Group), was recently appointed to head Lodestar Universal - a merger between IPG companies Lodestar and Universal McCann. Sinha has always been in the thick of action. His efforts at planning led to the formation of Lodestar in FCB-Ulka.... more