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July 16-31 2004


 

July 16-31 2004

Flavour of the season
Pallavi Sah

ndia has emerged as one of the top ten markets in the world for PepsiCo brand Tropicana. It makes sense therefore, for the company to expand its portfolio in the country. The company recently forayed into a new segment with the launch of Tropicana Tropics Mango Nectar. This will be followed soon by the introduction of Tropics Litchi and Tropics Guava.

"Tropicana Tropics is going to augment existing categories of Tropicana - Tropicana Premium Gold and Tropicana Season�s Best. The highlight of Tropicana Tropics Mango Nectar is that it is made from best quality Alphonso and other mango pulp sourced from within the country," according to Subroto Chattopadhyay, executive director, Pepsi Foods. ... more


 

   
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