hat Disney characters created by the legendary Walt Disney are favourites among children till today, is a well-known fact. Taking cue, Disney Consumer Products division of the Walt Disney Company has had alliances with a number of children's brands in India to bring to its young consumers all sorts of merchandise like books, toys, stationery, apparel and CDs.

Now, the milk chocolate leaders in the country, Cadbury have also gone the Disney way. Cadbury has launched a new variant of its popular Dairy Milk chocolate which will feature a Disney character in white chocolate embedded in brown chocolate. Disney characters like Mickey, Pluto, Goofy and Donald will be featured on the new bars.... more