hen Sony Entertainment Television (SET India) acquired SAB TV last year, not only did it broaden its television audience, but also its programming focus. Before the acquisition, SAB TV's genre of programmes was mostly comedy. After the takeover, the tilt was more towards general entertainment programmes, even though comedy was not ruled out.
But after a year, the holding channel seems to be changing its positioning of SAB TV after disappointments like Mahi Ve. SAB is now back to doing what it did best. Last week, it went ahead and launched four new shows in a new programming block called Poore 32 Chahiye at 8.30 pm The shows in this block are Ji Behenji (Monday), Party (Friday), Ishq Ki Ghanti (Wednesday) and FIR (Thursday) and also the brand new season of the hit comedy series, Yes Boss (Tuesday).... more