yeing the 2010 Commonwealth Games and the World Cup cricket to be played in India in 2011, leading advertising agency Ogilvy and Mather (O&M;) has launched Ogilvy Sport, a new division to handle sports management.

Unlike the present sports management companies, Ogilvy Sport will keep away from talent management and brand endorsements by sports stars. It will mainly be responsible for handling sports marketing consultancy, property representation and sales, licensing and merchandising, new media usage and event management.... more