t started out as a mere supplement in Daily News and Analysis (DNA). But now DNA Money has an identity of its own - as a stand alone pink financial paper which will soon be launched in Jaipur and Ahmedabad.

In January this year, the Bhaskar Group, which along with the ZEE Group is the promoter of DNA, tried out the financial daily in Indore. The response was encouraging enough for the group to make big plans for DNA Money. The financial daily will now be launched in Ahmedabad later this month and Jaipur in September, but as a smaller version, with only 12 pages.... more