ried and tested formulae have often paid off for Indian channels. Ever since the run-away success of Kaun Banega Crorepati (adapted from Who Wants To Be A Millionaire?) and Indian Idol (American Idol), Indian TV is increasingly sticking to the path well trodden by international channels.

The next two months will see three more shows adapted from international formats being launched on Indian TV. Sony Entertainment Television (SET) is launching Big Brother (adapted from Big Brother) and Jhalak Dikhla Ja (Dancing with the Stars), while Sahara One ventures for the first time into the international adapted show format zone with Superstars (Performing as�).... more