astrack, the youth watch brand from Titan Industries, has just acquired an added glow. A new collection of the fashion watches called 'fastrack neon' has been launched. As the name suggests these watches glow in the dark. They come in funky colours and styles for both boys and girls.

To promote the new range, Titan has unveiled a TVC that starts with the close up of what appears to be a woman's waist with a belt around it. The waist sways seductively to the beat of music at a night club. As the fast beats of a tambourine reach a crescendo, the waist turns around and on the 'belt', a watch dial glows in the dark. The camera zooms out, and the viewer sees that it is actually a guy's wrist that is moving to the music, the curve of his wrist resembling the curve of a woman's waist and the belt is a watch strap. ... more