oothpaste manufacturers have competition now. After stressing on the whitening effect of Happydent White, Perfetti Van Melle has come up with an ad which emphasises the importance of strong teeth.

The ad opens to a meeting of a group of army men talking about a secret mission. Just as he talks to his group, an adversary jumps out of a hideout and tries to pull out the pin of a grenade in a bid to obliterate the group. But much to the chagrin of the soldiers, a teeth pops out and the man is caught. As the soldiers tie up the man the general tells them the importance of chewing Protex Happydent after every meal, to protect the pH level in the mouth. The ad closes with the final shot of the product with the super reading, "Protex daant. Happy daant.... more