t�s dishum dishum time for Parry�s Confectionery Ltd (PCL). With the South Korea-based Lotte Confectionery Co Ltd buying 80.4 per cent of the equity from the Rs 5,200-crore Murugappa group, it is time now to ramp up its distribution network and introduce new products.

To begin with, the company has reintroduced its popular Coffy Bite candy in a new "international" packaging. It has also launched a Butterscotch deposit candy, priced at 50 paise, in the southern states and plans to roll it out in the markets of western India in July. PCL will promote the candy through print and the electronic media. The advertising for the brand is being handled by Interface Communications. Over the next few years, the company expects Butterscotch candy sales to contribute about 20 per cent to its total turnover. ... more