hannels will walk the mile to grab eyeballs. Even if it means offering a show for a free download. National Broadcasting Company (NBC) will offer viewers a rare free screening of its new drama Heroes from its iTunes Music Store partner.

The move is part of an overall marketing deal with in-theatre media company National CineMedia and Nissan North America. Beginning September 1, iTunes Music Store will offer the debut episode of the show free, along with other bonus material. NBC has partnered with iTunes to promote a number of its programmes over the last several months. Viewers are usually charged $1.99 an episode for every download.... more