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August 16-31 2006


 

August 16-31 2006

Three musketeers
Compiled by Karanjeet Kaur

hree of America's preferred brands, Ford, Kellogg and Target have teamed up to promote the Ford's mid-sized sedan, Fusion (www.fordvehicles.com).

As part of the tie up, 600,000 models of the car can be found in Kellogg's cereal boxes which are sold at Target. One of the car models will be embossed with a Target logo, and the recipient of that toy stands to win the real version of the Fusion. Target is also promoting the gift in its Sunday weekly print ads and through point-of-purchase advertising, including stand-ups.... more


 

   
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