t's been over seven months since Global Broadcast News (GBN), which owns English news channel CNN-IBN, acquired a stake in Channel 7, the Jagran group promoted Hindi news channel. But it's only now that the Hindi channel sports a new look that is in sync with its new investors. Rebranding it as IBN 7 was inevitable, but why did it take so long?

"We thought that we'll change the name after we'd had proper integration of IBN 7 with the CNN-IBN channel. Now everybody knows that we are a part of the TV 18 group from the brand perspective," says Ashutosh, managing editor, IBN 7.... more