hould you put all your eggs in one basket? Or split it up? Well, television channels seem to have opted for the latter, going by the way TV networks are launching more than one channel in the same genre.

In the entertainment genre, there's STAR Plus and STAR One - both from the STAR stable, the first catering to viewers with a liking for melodrama, the other offering comedy. From Sony Entertainment Television (SET), there is a choice of family dramas on Sony channel, while its recent acquisition SAB TV has light comedy. Though it aims at moving from a comedy-centric to a general entertainment channel (GEC), it will still retain some of its comic touch. ... more