onsumer brands are not the only ones seeking out new brand identities. Airports are in the image makeover business too. Mumbai's Chhatrapati Shivaji International Airport (CSIA) now not only sports a fresh look and logo but has also gone in for a change in brand identity.

Explains GV Sanjay Reddy, managing director, The Mumbai International Airport (MIAL), "CSIA is India's busiest airport. We plan to make it a landmark that Mumbai and India can be proud of. It was, therefore, essential that CSIA have its own identity."... more