uying stuff on TV is literally just a remote click away. When the outdoor-living show Gander Mountain Lodge goes on air this September, viewers will be able, with a click of their remotes, to buy equipment featured in the show. The equipment includes fishing rods, sleeping bags, archery equipment and other outdoor products from the Gander Mountain Company (www.gandermountain.com).

In each episode of the show, iTV-enabled viewers will have the opportunity to purchase Gander Mountain products that are featured by hosts and professional hunting guides. Those without the technology will however, have to go the conventional way, and order by phone or website. The network will also initiate on-screen prompts that will appear across the Dish Network during Gander Mountain Lodge commercials to tune viewers on other channels into the show.... more