he customer is King. And marketers want to make sure it stays that way. For this, a large number of companies and brands are now opting for a customer feedback tool known as Mystery Shoppers.

Mystery shoppers are freelance shoppers employed by different brands to anonymously go into their stores, banks, restaurants, retail outlets or multiplexes and judge aspects such as responsiveness - of employees, waiters, staff - or the cleanliness of the surroundings. They basically evaluate customer service, the ambience, quality control and facilities.... more