lot has been said about the rural market being the fastest growing segment for marketers in India.

But the marketers who are adopting a rural initiative often face a vacuity of proper data for their communication campaigns to be able to build lasting brands in these markets. Sensing the opportunity, Lintas Media Group's Intellect (research and technologies division of LMG) and ITC e-choupal have launched Bharat Barometer � a tool for marketers with concrete data to gain insight into the rural consumer behaviour.... more