E Money wants to be perceived as different from the run-of-the-mill financiers. For that, it has introduced the 'Return of the EMI' offer to consumers who avail a loan from it between August 19 and October 30.

The offer is valid on all home loans above Rs 5 lakh, personal loan from Rs 10,000 to Rs 10 lakh and all loans against property above Rs 2.5 lakh. GE Money will reward customers who conditionally pay their EMIs on time by returning one or two EMIs, based on the total loan value. On a personal loan, the customer can get one EMI or Rs 5,000 - whichever is lower - back. The company says it is no gimmick.... more