ahoo as a brand has evolved in internet space to an extent that it is omnipresent in the mind of the Indian internet user. The transition of Yahoo from a database engine to an email provider to a chat destination and to a full-fledged portal providing a host of activities is unsurpassed. It is a leader in terms of the most accessed website," explains Balendu Shrivastava, senior project director at IMRB (Indian Market Research Bureau).

Shrivastava is not exaggerating. It holds true for Yahoo India too. Email, instant messaging, games, news, sports, cinema, financial information, dating and friendship sections were soon added on to Yahoo's services in quick time. ... more