n the world of growing competition and the race to get a stronger customer base for almost every sector ranging from FMCG to service, companies small or big are now focussing on its customer relationship management. The offers range from free gifts, promotions, bonus gifts, point accumulation and many more.

Most of these schemes are carried out to create a strong loyal customer base. Keeping the same motive in mind, Big Bazaar has launched a special magazine My World, which will be sold exclusively through the Big Bazaar outlets.... more