hink the latest thing in movie marketing was Krrish drinking Bournvita and wearing clothes washed in Tide? Think again.

If the recent tie ups between news channels and movies are any indicator, the latest trend to hit tinsel town is promoting movies through news channels. Bunty and Babli did it last year, after tying up with NDTV. Rani Mukherjee and Abhishek Bachchan, stars of the popular flick, appeared on the network's channels, pretending to be news anchors. A win-win situation for both the channel and the movie. ... more