aj TV hopes to rub shoulders with leading Tamil channel, Sun TV. And to get there, it has gone in for a programming makeover. Helping Raj TV achieve that is new chief operating officer Raju Easwaran and its newly-appointed creative agency, Grey Worldwide.

Raj TV has repositioned itself from "a family channel to a wholesome family channel" where, according to the channel, specific shows will cater to different members within the family.... more