board room. The boss at the white board. And the team. The boss asks for a change in the organisation. He gets small change in coins. In another ad, he wants them to adopt a one-on-one policy. The managers pair off, each partner climbing on top of the other. In the third ad, the desperate boss wants a repositioning. What he gets is a reshuffle in the seating arrangement. Humorous?

The humour in Camlin's latest three-part commercial for its 'easily erasable' marker pens is evident. But does the silliness in the commercials help? "It's a humorous view that has been portrayed consciously in all the commercials," admits Lowe's Nikhil Rao, creative director and the person behind the campaign. ... more