here are some brands that have stood out from the competitors by sticking to a tried and tested routine and not changing their communication at all. Take Bajaj Electricals.

The commercial which is currently on air now has a nearly-25-year-old jingle - Jab main chhota bachcha tha, bari shararat karta tha, meri chori pakri jati, jab roshni deta Bajaj... The original jingle appeared in the mid-1980s in the pre-cable days. The only changes are the new models. ... more